Why does digital marketing require quality content, human voice, and financial investment? Because content marketing including social media is highly sought after: 1) It’s the buzz, 2) It is affordable, and 3) It provides easy access to many people across multiple technological platforms. Consider digital marketing as a key dynamic of your well designed marketing strategy. How might you improve…
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Scenario: Your efforts have contributed extensively to company market share. Senior executives have invited you to present during an upcoming annual convention. When this happens to you, will you be ready? Will you be calm and collected, prepared to address the crowd? Or will your blood pressure go up! Many speakers likely experience dry mouth, a racing heart rate, and…
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Dive in. Get networking and grow your business. Great, but what is networking? Let’s begin with what business networking is not. It is not purchasing a list of leads, cold calling them, and touting your business prowess. There is no short road to networking. Its getting out of the office. Its getting to know people, establishing trust, and finding a…
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It’s Just Like Riding a Bike I was reading a blog post by a friend who shared the all too frustrating, but very rewarding challenge of teaching his kids how to ride a bike. I remember many hours spent teaching my own kids how to ride a bike. Holding onto the seat, running behind them in a crouched down position…
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The First Thing You Need To Do Is Quit! In order to become successful in any venture, we need to learn how to quit. I know that seems counterproductive, but understanding the principle of quitting is one of the most important step to success. Seth Godin, a successful marketer and writer, explains in his book “The Dip” how pivotal it…
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You don’t know what you don’t know Peter Drucker, small business guru said, “Most Americans do not know what their strengths are.” “When you ask them, they look at you with a blank stare, or they respond in terms of subject knowledge, which is the wrong answer.” How to discover your strengths Most people don’t know what they are good…
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All management positions are occupied by leaders. True or False? Answer: False Leadership can be cultivated. It can be discovered within an employee, or it can be acquired. But to better understand how to identify leadership, we must first understand a common and problematic practice relative to management. Candidates are frequently placed into leadership roles based on prior performances that…
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Concept The universal concept of corporate strength emerging from common goals is not new to the business world. We know that people working together accomplish greater end results than individuals seeking so to do alone. Such a culture will define a people or a company. However, culture is more than working in unison. It is the combination of team effort,…
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Concept The universal concept of corporate strength emerging from common goals is not new to the business world. We know that people working together accomplish greater end results than individuals seeking so to do alone. Such a culture will define a people or a company. However, culture is more than working in unison. It is the combination of team effort,…
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If You’re a Small Business, a Website Is Your Bazooka In the Battlefield The Facts | How the Internet Stole the Show A lot of small businesses today are catching on to this whole “Internet” thing. Back in the good ol’ days (a few years ago), the Yellow Pages were a small business’ best friend. Check after check would be…
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