Target Anyone Through Direct Mail!
Direct mail pieces have the following steps:- Design: Typical pieces range from $300-$1,000.
- Print: Typical pieces range from $300-$1,000.
- Lists: Generate a targeted list of individuals or businesses to send the direct mail to.
- Labeling: Label each piece with the addresses from your list.
- Shipping: Ship the piece to each address on your list.
- On average, generating a list, labeling, and shipping will cost around 32 cents/piece. Therefore, a typical post card sent via this medium will cost around $1 per piece.
Direct Mail Design Learn More
Direct mail pieces must be professionally designed with quality and specific margins for the direct mail piece to work. Thank goodness, Innovation Simple
knows how to design a compelling piece worthy of a lead. Any of these brochures are examples of pieces that could be used in your direct mail campaign.
Direct Mail Printing
Direct mail pieces must also be commercially printed with quality and clarity for the direct mail piece to have effect.
The following are finishes we typically use in printing a direct mail piece:
Post Cards
- 14pt. UV Gloss Coated, Color both sides, 1000 ct. — $120
- 14pt. No Finish, Color both sides, 1000 ct. — $120
- 16 pt. mate finish, Color both sides, 1000 ct. — $140
- 100lb Recycled, Color both sides, 1000ct. — $140
Brochures
- 100 lb. Gloss Book w/ Aqueous Coating, Color both sides, 1,000 ct. — $300.00
- 70 lb. Offset White Smooth, Color both sides, 1,000 ct. — $325.00
- Recycled 80 lb. White Matte Text, Color both sides, 1,000ct. — $325.00
- 100 lb. Gloss Cover w/ Aqueous Coating, Color both sides, 1,000 ct. — $560.00
- Recycled 100 lb. White Matte Cover, Color both sides, 1,000ct. — $670.00
Lists
- Search by states
- Search by carrier routes
- Search by counties
- Search by neighborhoods
- Search by zip code
- Search by radious around address
- Search by area codes
- Search by industry/business type
- Search by business size
- Search by SIC Code
- Search by NAICS Code
- Search by number of employees
- Search by sales volume
- Search by executive title
- And more..
Lists of Businesses
- Search by states
- Search by carrier routes
- Search by counties
- Search by neighborhoods
- Search by zip code
- Search by radious around address
- Search by area codes
- Search by age
- Search by income
- Search by marital status
- Search by gender
- Search by home value
- Search by religion
- Search by ethnicity
- And more..
Lists of Consumers
Labeling Learn More
Each direct mail piece must also be labeled with each address from your list on a commercial machine before sent to the post office for mailing.
Shipping Learn More
Once the above steps are comleted, the next step is to ship them using a bulk mail code from the post office. Innovation Simple has taken care of all of this already.