The Search Game In 2010

May 11, 2010

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Posted In : SEO, SEO

Search engines are continually updating and making improvements to the algorithms to determine relevance and importance of web pages, blog posts, news stories, images, videos and more. One of the most effective places to keep up on search engines changes is to follow respected marketers. I like to follow Rand Fishkin of SEOMoz and here is a presentation he gave on the search engine landscape in 2010.

As you can see more and more search queries are being performed daily and Google is increasing its market share in leaps and bounds. One of the slides that I really like is where it shows 88% of clicks are in the natural section and only 12% are in the sponsored links section. This is great for SEO’s as we can show people where searchers are wanting to click and where they should be spending their money. SEO is going to be a vital element to a lot of businesses success. Numbers do not lie and the numbers show that consumers are going to the search engines to find your business.

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