5-FACTOR MARKETING AUDIT (free)
Let's Go
A comprehensive marketing hierarchy tool.
Strategic Marketing System
- 1. Lead Generation
- Mediums To Use
- Direct Mail
- Postcards
- Information Kits
- Conference Calls
- Teleseminars
- Telepromotions
- Internet
- Website
- Email
- Webinars
- Google Ad Words
- Advertising
- Newspaper
- Magazine
- TV/Cable
- Radio
- Yellow Pages
- Billboards
- Offers/Marketing Tools
- Reports
- Checklists
- Audio/CD’s
- Video/DVD’s
- Use The Ad Equation
- Interrupt
- Engage
- Educate
- Offer
- 2. Customer Acquisition
- Always Capture Contact Information
- Name
- Address
- Phone
- Fax
- Email
- Cell Phone
- Develop Relationship With Prospect
- Create Follow-Up Series
- Build Your Case Why They Should Buy
- Identify Prospect’s Hot Buttons
- 3. Customer Retention
- Constant Contact Through
- Phone
- Email
- Postcards
- Text Messaging
- Educate Customers
- Offer Other Services/Products
- Other things they have not bought
- Ask-What else can they buy
- Events
- Workshops
- Teleseminars
- Open House/In-Store Events
- New Offers
- Bundle Products/Services
- Add-Ons
- Up-Sells
- Follow-Up Series
- 4. Customer Referrals
- Take charge of your referrals
- You must strive for a referral-based business
- Consistently ask for referrals
- Use the “Law of Reciprocity”
- When you do something nice for someone, they feel obligated
- They will feel the need to find you more referrals
alert('GET');