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Visual vs.Text. Tips for Proper Balance!

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Scott Christofferson Give Them What They Want A good rule of thumb with marketing also happens to be the golden rule. “Do unto others as you would have them do unto you.” In less philosophical-speak: If it isn’t interesting to you, then it isn’t going to be interesting to other people. Many advertisers waste their time on posts that have…
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Marketing Fact: Conversion Takes the Cake

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Scott Christofferson Conversion Rules Thought leadership is nice, reputation management is better, but the ultimate goal of providing quality content, searchable sites and digital marketing is to get clicks and conversions. Conversion is a natural result for sites with consistent traffic which is why driving traffic to your site is so important. More traffic means for conversion and more conversion…
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Insight to Digital Content

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Why does digital marketing require quality content, human voice, and financial investment? Because content marketing including social media is highly sought after: 1) It’s the buzz, 2) It is affordable, and 3) It provides easy access to many people across multiple technological platforms. Consider digital marketing as a key dynamic of your well designed marketing strategy. How might you improve…
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4 Ways to MakeYour Content Go Viral

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1. Offer Crazy Value When you decide to create content for your readers, you have to think, “What can I offer that will make them come back?” This is ultimately what creates your brand’s ‘super fans.’ Bottom line: If you are going to be creating content, make sure it has awesome value thrown in. Don’t just focus on SEO. Focus…
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Writing Content For A Website

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The ‘content’ process Determine the needs/wants of your website and it’s purpose Formulate content for each page Design content layout Review and revision Content submission Final adjustments Determine the needs/wants of your website and it’s purpose When formulating your content,consider it’s purpose on the website. What is it you’re trying to accomplish with this content?Are you selling a product?Are you…
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