Tag for content

Marketing Fact: Conversion Takes the Cake

Published under General Marketing on

Scott Christofferson Conversion Rules Thought leadership is nice, reputation management is better, but the ultimate goal of providing quality content, searchable sites and digital marketing is to get clicks and conversions. Conversion is a natural result for sites with consistent traffic which is why driving traffic to your site is so important. More traffic means for conversion and more conversion…
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Insight to Digital Content

Published under Small Business,Small Business on

Why does digital marketing require quality content, human voice, and financial investment? Because content marketing including social media is highly sought after: 1) It’s the buzz, 2) It is affordable, and 3) It provides easy access to many people across multiple technological platforms. Consider digital marketing as a key dynamic of your well designed marketing strategy. How might you improve…
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Writing Content For A Website

Published under Client Training on

The ‘content’ process Determine the needs/wants of your website and it’s purpose Formulate content for each page Design content layout Review and revision Content submission Final adjustments Determine the needs/wants of your website and it’s purpose When formulating your content,consider it’s purpose on the website. What is it you’re trying to accomplish with this content?Are you selling a product?Are you…
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