Tag for corporate identity

Consistency Is Key In Marketing

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In marketing, there is a wide variety of fatal mistakes that small businesses commonly make. Perhaps one of the most common is inconsistency. A lot of small businesses make this mistake in that their corporate identity does not match or follow the same design or message as does the other marketing that they produce. We see it all over the small business world – logos that do not match websites and business cards that do not match logos. Too often, when you visit a company’s website, you feel like you may be at the wrong website because the identity is not consistent with the business cards you have in your hand nor the sign you saw on their building.

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Basic Branding Tips

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The Quick Guide to Finding Your Market Position

Your brand is the intangible feeling customers get when they view your products or use your services. Like it or not, every business has a brand, it might just be “amateur”. Finding your market position isn’t brain surgery, especially if you know your stuff. You might already have a premium brand without even knowing it. It might just take a little time thinking about it to bring it to life properly! Continue Reading »

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