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Use The Unsubscribe Link Effectively

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When you are sending e-mails to individuals that have signed-up from some form that you have setup make sure you have an unsubscribe link at the bottom of the e-mail. This will ensure that you are being compliant with all of the Can Spam Act of 2003. Continue Reading »

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Mail-Merge Personalization

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When sending out e-mails use mail merge personalization. This is where you set up your email databasing system to automatically insert information about your contacts like their first name, last name, address, phone #, or what they bought from your company. Continue Reading »

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11 Ways to Collect Email Addresses

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One of the most important things to do when you are doing business is to collect information from potential customers. Both online and offline businesses need more customers. The best way to collect information from potential customers for an online business is to collect their email. Here are 11 different ways to collect email addresses. Continue Reading »

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Segment Your Opt-In List

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Segmenting your opt-in list can increase your conversion rates by helping you to narrow your different customers by age, demographic, or geographic location. If you can identify your customers on a more personal level then you can tailor more of your e-mails and offers to them. For example if you Continue Reading »

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