Tag for emerald

Jewels of the Marketing World: How Birthstones Became a Brand

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Jewels of the Marketing World: How Birthstones Became a Brand As summer approaches, the world outside is getting greener—and so are the world’s precious gems. This month’s birthstone, the vibrantly-green emerald, may (pun intended) simply seem beautiful to look at, but this sparkler is part of a larger, vaster industry—one that understands our innate desire to connect with the world…
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