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Why Have Your Logo Professionally Designed

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According to Wikipedia, a logo is a mathematical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to Continue Reading »

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The Value Of A Good Logo – Part I – History Of Nike Logo

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So you’re starting a new business, and you’re looking for a way to keep your start-up costs down. You should:

  1. Work out of the basement to avoid paying rent
  2. Build a staff consisting of all of your children, Aunt Martha and the town drunk
  3. Skimp on a logo

Answer: None of these are recommended, but if you have to choose, DON’T SKIMP ON THE LOGO! Consider the following:

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