Scott Christofferson Social Media Prep Questions Social media is the new norm. You want to be involved and tell people about your business, but before you get in too deep it’s important to ask AND answer a few questions. I don’t want you to think that it’s terribly difficult or risky but I do want you to remember that you…
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Scott Christofferson Give Them What They Want A good rule of thumb with marketing also happens to be the golden rule. “Do unto others as you would have them do unto you.” In less philosophical-speak: If it isn’t interesting to you, then it isn’t going to be interesting to other people. Many advertisers waste their time on posts that have…
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Scott Christofferson Yeah, Your Company Probably Needs a Facebook Page Getting your boss or company to buy into having a Facebook account may be tiring and frustrating. In today’s social media world, it seems that every start up company and business in leading industries are involved with customers and potential customers through the social media world. Not only does Facebook…
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Jonathan Rose Retweet If You Agree Although Twitter first appeared on the web nearly 7 years ago, there are still many of us trying to figure out how we can use it. I have some simple ideas that once understood will help you and your business use Twitter to get results. Twitter is an interest network, so you’ve got to…
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Scott Christofferson Humor and Social Media It’s not a secret that we live in an age where social media no longer concerns just youth, but is reaching a larger and larger audience everyday. In fact, if Facebook were a country, it would be the 3rd largest country in the world! Who wouldn’t want the world’s “3rd Largest Country” to see…
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Scott Christofferson Pin That! You’ve heard about Pinterest, right?! Of course you have. Pinterest is all the rage. It’s visual, it’s addicting, it’s cool. A year or two ago the platform went from 1 million users to 150 million users within six months . . they must be a on to something! Pinterest is everything that Flickr should have been…
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By: Mike Green Marketing Magic As a SEO and Social Media company, we have a great time marketing our client’s business to both potential and existing customers. We get to discover all the little nuances that make a business unique. Discovering those small shades of uniqueness and honing them into a marketing message is something we’re excellent at doing. However,…
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By: Mike Green SEC Changed The Rules For Social A change was made this week in the rules for executives of publicly held companies. Up to this point, social media has been somewhat of a grey zone for public companies. The safety zone was within the official corporate accounts, but like many new companies, this wasn’t good enough. Those companies…
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Scott Christofferson You Don’t Have to Create Your Brand Alone The phrase “evangelism marketing” was coined by former Apple chief evangelist, Guy Kawasaki. For years since then companies have tried to let loyal customers create their brands for them and with the addition of social media in recent years – it’s working better than before. Because let’s be honest, the…
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Scott Christofferson Online Marketing is Here to Stay Online and digital marketing has grown into something much more than just an optional feature of your marketing strategy – it has become a must for most businesses. Many small and medium sized businesses know they don’t need to have a social media presence just to have a social media presence, but…
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