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SEO Beats Social Media and PPC in B2B Lead Generation

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SEO is the #1 source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. The 2011 Webmarketing123 State of Digital Marketing survey was conducted online in September. Over 500 marketing professionals completed the survey. Some bullet points in the survey reveal that: 46% of B2B participants…
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