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How to Advertise Through Social Media

Published under Social Media,Social Media on

Similar to how TV changed the print advertising industry back in the day, social media is changing the entire ad industry and how companies reach their target audiences.Ten years ago many of the social media networks we use today, such as Facebook, Twitter and Instagram, were either non-existent or in their infant stages. While some may have predicted how successful…
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4 Ways to Create Brand Evangelists

Published under General Marketing on

Scott Christofferson You Don’t Have to Create Your Brand Alone The phrase “evangelism marketing” was coined by former Apple chief evangelist, Guy Kawasaki. For years since then companies have tried to let loyal customers create their brands for them and with the addition of social media in recent years – it’s working better than before. Because let’s be honest, the…
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