Tag for Tom Cruise

Tom Cruise: The Over-Branded Actor

Published under General Marketing on

Jerry McMaverick Hunt What does branding have to do with acting, you ask? Well think about how actors and gigs get lined up. You wouldn’t expect to see Kevin James to be the lead in an action movie, nor would you likely find Angelina Jolie playing the role of a science-nerd. Both have very specific styles. In marketing, we call…
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