Tag for unique selling proposition

Groundhog Day: Clouds or Sun?

Scott Christofferson What’s the Fuss All About Groundhog Day of 2014 has come and gone. Did you see your shadow? Did you even think about this holiday? February 2nd of each year marks this holiday. You’ve likely heard of the movie Groundhog Day, but have you ever really understood the origin and purpose for this annual ritual? Folklore tells us…
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Your Unique Selling Proposition

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By: Mike Green Your Unique Selling Propostion A term you’re probably familiar with in the business world is USP or Unique Selling Proposition. If written correctly, it establishes the areas of your company, brand, product or service, that sets you apart from your competition. Understanding this concept is key to developing a lasting company who will find success regardless of…
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