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Vague Selling Proposition

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By: Gaydon Leavitt On The Same Page? All companies have a unique personality, inside reality, philosophy and mission. When these unique elements of a brand are not communicated well, the outcome is the – Vague Selling Proposition In a nutshell, the Vague Selling Proposition is “me too” marketing. You say what your competitors say, do what they do, and copy…
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