Aug 8, 2008
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People want to inherently believe in something so they are constantly looking for someone or something to believe in. Using a blog effectively will show people that you know what you are talking about. A company blog is a vital tool in showing off your knowledge on a subject. When you do write really good on your blog it is like saying I know these things and I know them well. While you do not receive money through a blog you can gain customers.
Providing details is essential in showing off you know what you are speaking about. Make sure you have correct grammar and spelling. This will show readers the difference between they know what they are talking about or did this person miss spelling and English class.
If your company blogs on a regular basis then it will increase the size of your site as well as constantly having updated content. Internet users are using blogs more to find information more rather than webpages as they are looking for someone or a company to find who are reputable and that knows what they are talking about.
As a company blogs it will gain the trust from customers and they will increase in readers who can subscribe to their RSS feeds. Blogs can also show up in search engine results as the search engines use Universal Search. Blogs are very search engine friendly. When a blog has a post then it can ping making it known that your blog has been updated. Search engines constantly look in pinging services to see what blogs have been updated.