Blogging for Your Business

Jan 30, 2014

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Scott Christofferson

A Few Important Tips

So you’ve decided that you want to start a blog on your business’ website? That’s great! Now it’s crucial that you focus on being consistent and writing great content.

As I mentioned previously, it is crucial that you are consistent. Choose whether you’ll blog daily, weekly, bi-weekly, monthly, etc. and then stick to your routine! I like

to keep a recurring calendar event on my calendar to make sure that I always remember to stick to my blogging schedule (every Thursday).

Once again, pick a schedule that works for you but I’d recommend blogging at least every two weeks and maybe more frequently as your website traffic increases.

Make every blog post a great one. Writing a blog post more than 1,000 words is great but if you’re consistently writing blog posts in the 200 – 300 range that’s great too. No matter who reads it, we know that Google will read it so make sure it has a lot of thoughtful content. And don’t forget to watch for comments – you’ll want to respond to comments quickly.

I like to write articles that:

  • Are informative

  • Include lists

  • Mention industry news

  • Highlight office culture and behind the scenes news

  • Promote business services and products

  • Blogging can add a lot of value for your readers and customers. Make sure to provide your audience with helpful information that isn’t all about you and your business. At Innovation Simple we specialize in blogging and other SEO activities. Please let us know if we can help in any other way!

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