Mar 24, 2010
As you move around this webpage with your eyes you will notice that you were trying to grab onto something for you to do. It is human nature to look for things that we can do or in this case click with our mouse. As you are on this page your eyes almost start to hurt because they are not sure what to do. This is a classic example of a waste of a webpage unless you are trying to get on the ugliest webpage of the year award. Here is an example of a website that is clean and has clear calls to action:
As you will notice I decided to grab Innovation Simple’s home page because it has the elements of an easy to use home page with clear navigation, clear calls to action and the information is in boxes making it easier for the eyes to quickly scan and find the area that they want to go to. Home pages are all about highlighting what the site offers and the main ways to get to those major parts of the site. Other things to also make note besides have clear calls to action and information in box style is to remember the colors that are on the site. Colors play a huge role in the way the eye sees and moves around to find information. Having a bunch of colors on the site trying to ram it down the users throat is not the way to go. Then there are websites that are not completely on the horrible end of the scale and at the same time they are not completely on the good end of the scale either. Some websites do have some good qualities, but have areas where they could improve. Here is an example of a website that needs some quick fixes:
You will notice in this site that they do have content in boxes and it is a little easier on the eye, however the content is not laid out effectively to where the eye can quickly read the content. It takes some time to process even when the content is seperated into box style. The first thing that would need to be fixed is the navigation as it is small and jumbled together. This website would have greater success with that simple change. The boxes at the bottom of the page is a good idea, however the content in them is not conforming and the customer testimonials headline is barely readable. Their is an ad for CEO Mom DotCom which makes me think why I need to click it as their is no call to action telling me anything. This is greatly out of place. The sample sale box is great and the find us on Facebook is great, the Blogspot is not good as they are sending me to a free blog on another site with a whole other look. It would be best to have a custom blog on the domain instead of sending a user to some Blogspot address. All of the things we have talked about today covers some simple website analysis and website usability. When you are thinking about building and designing a webpage, please do not make it any harder than it has to be. Simply organize your content on your home page so a user can quickly look at it and know what you offer and how to maneuver through the site faster. And remember cleaner websites are always easier to use, do not jumble things together. Even if you do have a lot of information, there are still easy ways to break them into sections making it easy for the eyes to quickly find and process.