Oct 22, 2014
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You Won’t Want To Leave These Pages Off Your Website
Did you know that a website can make the largest impact on your pool of potential clients? When customers are searching for a specific service or product, they are brought to a website. And if the website is disorganized or unappealing, the customer will quickly hit the back button and choose a different website from their search results.
As a company you want to make sure that your website is presented in a way that will keep visitors engaged and focused on your product or service. One way that you can implement this is by having clear headers on your website, that lead to concise pages. We have come up with a list of the most important pages you need to have on your website to help your customers find what they are looking for as fast as possible.
Contact Us
Try to place your contact details in as many places possible to make it easy for your customers to contact you. Be sure to include the following: physical address, mailing address, telephone, fax, email, and website address.
About Us
This page is probably the most important one for your website. If you have a new/potential customer, this page will let them know who you are, and why they should buy your product as opposed to a competitor’s product. Many successful companies also include photos and biographies of their staff. This is a great option if you want to have a more personable image to your customers.
Products and Services
When people visit your site, they want information right then and there. Customers don’t want to wait a day to ask you what products or services you have available. In order to get the most from your website it’s crucial that you have as much information as possible about each of your products and services.
Pricing
Many customers will do price comparisons between companies through their websites. In most cases, if you don’t list your prices, you won’t even be considered in your potential customer’s options. Even if you can’t be specific with the exact number, at least include a price range.
If you have any more marketing questions about your website or other services we provide, give us a call and we will be happy to help!