Aug 22, 2013
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Marketing Fitness
Fitness is a field that your clients know is important for them. They know that they SHOULD be in shape. They might even say to their friends and family, “I want to get fit” or “I want my six-pack” or even, “I want to run a marathon” with no tangible method to reach those goals.
As a fitness professional, your goal is pretty obvious; you want to get your potential client to make the purchase of your service package (or whatever you are offering) so that you can help them reach their goals. The hard part comes when you attempt to find more clients who want your services. Here are 3 strategies that can help you to generate more customers.
1. Give A Sample of Your Work: You may have already been offering free consultations or diet plans as a come on for potential clients, but if you are willing to put out a small amount of time for big yields, try hosting a community exercise session for free. Keep plenty of business cards on hand and give a large group of people a good workout for free for one day a week for a month. You will find that when people try you out and see that they feel the effort, they will be more willing to hear your pitch and may even purchase your services.
2. Make Your Current Clients LOVE You: If you provide extra praise, extra services and make them feel truly special they will come to love you as a trainer and share your name with their friends, family and co-workers. No matter how much you advertise, nothing beats a referral from a friend. Especially when their friend calls you!
3. Use Social Media to Build Relationships: If your clients allow you to add them on Facebook or Twitter (or Instagram or other social networks of choice) give them a shout out after a great workout or weigh-in. Not only will your client feel appreciated and that you really care for them, their friends will also see you as a personal trainer. Offering a free session or fitness test to friends who comment may give you some interest as well.
Don’t be afraid to be creative when it comes to marketing your fitness business. There are a lot of ways to make people take notice of you and training prowess without resorting to cold calling. Remember, people want to have your services, they just do not know how much they actually need it until they’ve sampled what you have to offer. Giving away a session or two will not hurt your business when it is creating new prospects for you.
Some more sources:
http://www.stevehochman.com/2012/07/10/21-fitness-marketing-strategies/
http://www.bodybuilding.com/fun/8-tips-successfully-market-yourself-as-trainer.htm
http://fitbusinessinsider.com/personal-trainer-marketing/