Mar 5, 2010
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As a local business owner you can choose to reward those that check-in to your business on a frequent basis. This is the online way of saying “You visit my business a lot, and I will reward you so tell everyone else” idea. Sign your business up for Foursquare specials.
Foursquare will be a great way to promote what specials you are running and you will also be able to choose what locations you would like to run them at. Some of the ways that I think businesses will be using Foursquare more in the future is by: Location Based Promotions With the use of Foursquare you will be able to see how many times people are checking in to your business location or around your business location along with when they are checking in. This is going to be some good analytics I feel in the future. Loyal Customer Rewards Businesses know that not all customers are equal as they all have their customers who come and say “I will take the usual.” Foursquare will also be a good way to promote rewards to those who continually check in to your business. When a customer checks into your business their friends can see that and so your “Usuals” will be a great marketing tool, so reward them. Shared Promotions With the ability of the users of Foursquare to see where their friends are checking in and what offers are being promoted by that business, there will be a lot of promotions that are given by local businesses that will get passed on through their users friends network.
As with all new technology and ideas there will be some bugs and feedback that the Foursquare team will have to take into consideration and fix, but as a local business owner you will want to keep watch on this new phenomenon called Foursquare.