Aug 11, 2008
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Testimonials are an essential part of marketing for any business. People like to do business with a company that has a good reputation. Having testimonials on your website is a way to reinforce your reputation. As customers do more research on companies one of the things they are looking at is what do other people think of this company. This is where testimonials make a powerful impact on the decision making of prospective customers.
So how do you go about getting testimonials from customers. You have to ask for them. If you do not ask, then you will get nothing. There are many different ways to ask for a testimonial from a customer.The best place to start is by asking some of your best customers who have repeatedly used your company. Repeat customers will always give you a good testimonial.
Another good way to get testimonials is by having a questionaire or a survey when a customer is in the order process on your website. Make sure the questionaire is short so they don’t want to leave.
Example:
What prompted you into buying this product?
Have you ever bought this product from us before?
If yes, please write a brief testimonial.
Thanks, Have a Great Day!