Feb 10, 2010
One of the major things that Google has found difficult is organizing the social content that is on the web and organize it according to relevance. It makes complete sense with Google rolling out other social products like OpenSocial, real-time search and Social Search that they would want to have their own social network product making it easier to control the conversations that are happening. The web is continually becoming more social and more real time with current conversations and with that comes a lot of challenges in sifting and sorting through what is good and what is junk. Only time will tell if users will want to stray from their Facebook account and jump into Google’s social networking pond with both feet.