Oct 6, 2008
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Having a guarantee can dramatically increase sales. People who are shopping online like to do business the same way as offline. They like to do business with a company that stands by their product or service.
Having a guarantee symbol or a “We Guarantee Our Products” on the home page and every place where people would check out products with money makes people feel good.
If having a guarantee is your unique selling position over your competitors then it would be a very good idea to exploit that and show that off as that is what would help them to buy your products and services.