Aug 20, 2014
More than visual appeal
By now I think about everyone has seen an infographic whether it was on a Facebook, Pinterest or some other social site. Infographics are a very entertaining way to present information and a great way to get your message out there. But graphics are not only a great way to spread your message, they are a great way to help your SEO rankings.
Here are 4 reasons why infographics are so useful:
1. It’s Easier to Explain Data, Facts and Figures
Sometimes getting your point across can be hard. It can especially be hard when you expect people to read through an entire article or interpret a confusing graph to understand what is going. Infographics allow you to display your information visually in a condensed and concise format that is easy for consumers to digest. After all if you want you content to touch as many people as possible, it has to be easy to understand!
2. Infographics are Shareable and Linkable
One of the greatest benefits of infographics is their ability to be shared across the internet. If you make an impactful graphic, people will share it across the internet through social media. As your article is shared the infographic can act as a link back to your website. As people click on the graphic they are directed back to you website, in this way your SEO rankings increase with increased traffic.
3. Infographics Enables Brands to Gain Traction
Most of us are not in a position to write educatedly about any subject material. And that’s the way it should be, because people that know what you are writing about can see right through your lack of depth in a subject. Infographics are simple ways to present information without having to be an expert. In this way you are able to reach out to a group that you would otherwise have trouble appealing to without looking totally incompetent.
4. Infographics are Great News Applicators
New research and world events are constantly being made available on the internet. Using an infographic is a great way to take that news and make it into a big marketing opportunity for your company. Applying the news to your organization is especially impactful and even more so when it is done in a visually appealing way.
For helpful information on making infographics click on this link.