Feb 7, 2012
Logo Design for Utah Businesses and Organizations
The ultimate purpose of a logo design is to aid and promote instant public recognition for businesses and organizations. Logo designs can either be purely graphic (symbols/icons) or composed of the actual name of the organization (a logotype or wordmark). The job of a professional logo design team is to take all aspects of the organization and its market into account.
- What does this company stand for?
- What do their products and services promote?
- What would attract potential customers?
- What would stand out from other businesses in the market?
Rather than actual products and services, businesses sell emotion. For example, Bath & Body Works does not sell soaps and lotions. It sells self esteem and confidence. Walt Disney World does not sell tickets to their theme park. They sell happy memories and imagination. The point is, a company logo should incorporate how the customer feels when they purchase that company’s product or service.
Logo Design Experts in Utah
Innovation Simple has created numerous logo designs for our Utah based clients. Before actually designing logos, we first seek to understand your business goals, target market, and geographic location.
We have created thousands of unique, effective Utah logo designs. At Innovation Simple, we believe that a logo is for inspiring trust, recognition, and admiration for a company or product and it is our job as designers to create a logo that will live up to its purpose.