Jun 19, 2013
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Digital Marketing in 2013
The digital marketing landscape is changing at an alarming rate and the changes are only going to come faster over time. With more of the world booted up, plugged in, and logged on than ever before, having a presence in the digital marketplace is more important than ever before. On the rise this year, are many facets of digital marketing that have to do with the way people consume media. Let’s discuss four of them.
1 Marketing is More Visual than Ever
Communicating through visuals is more important than it has ever been before. From infographics, to social media posts, all the big players are getting in on the visual world of marketing. Whether you have great visuals on your website, or you post them via your social media platform, there is no reason to shy away from creating great visuals in today’s digital marketing world.
2 Video is Extremely Important
Every day, more than 4 billion online videos are viewed and 68% of the people watching those videos share links to them with others. Over the course of about 3 days, the average person can retain about 10% of text they have read, 65% of a picture they saw, or 95% of a video that they viewed. Videos are not always the easiest things to produce, but with retention like that, they are more than worth it in the realm of digital marketing.
3 Optimize for All Screens
Did you know that up to 86% of people using mobile devices to browse the web do so while watching TV? People now spend a huge amount of each day looking at screens of all shapes and sizes. If your messages can only work on 1 or 2 of these screen types, then you are missing out on a lot of eyes. It is very important to make sure your ad, your website, your social media activity, and your videos can work on as many screens as possible if you want to hit those target customers.
4 The Mobile Consumers
There are now about 5 billion cellphone users in the world and 1.1 billion of them use smartphones. That is a very large chunk of the world that you are missing out on if you are not connecting to your audience through mobile channels for your business. Billions of people around the world carry a device with them at all times, that you can advertise through. Think of the possibilities.
These are just a few of today’s biggest digital marketing trends. What is your business doing to adapt to the rapidly changing digital landscape?