Jun 29, 2010
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SEOMoz is one the best seo companies in the world and has over the years pretty much become the authority on SEO information and tools. They have a ton of free content that you can learn from. Along with their blog they have a pro membership that can give you more information and tools. One of their best guides they have put out is their Beginner’s Guide To SEO. Download the pdf and read some of the best SEO advice around. My favorite chapter is #3 which talks about why search engine marketing is necessary. Here is a layout of the chapters in the guide:
- How search engines operate
- How people interact with search engines
- Why search engine marketing is necessary
- The basics of search engine friendly design and development
- Keyword research
- How usability, experience, & content affect rankings
- Growing popularity and links
- Search engine tools and services
- Myths and misconceptions about search engines
- Measuring and tracking success
