Nov 6, 2014
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Why you don’t make unattainable promises in your slogans.
False advertisements. They’ll cost you $13 million every time. At least that’s how much Red Bull had to pay in a settlement during October of 2014 for false advertisement. Red Bull promised their customers over the past 14 years that if they drank a Red Bull energy drink, they would magically grow a pair of wings.
As you can see in the advertisement above, the company not only states that you can receive wings after drinking a Red Bull, but they also demonstrate what you can do with those wings.
What can we learn from this mistake made by the marketing department of Red Bull? Don’t over promise with your marketing slogans. You might have found the most catchy slogan known to mankind. But before you plaster those words all over your product, ask yourself if you’re promising to deliver something that is not possible. If you are, you might want to rethink your slogan or other marketing tactics, because you never know when someone might believe you.
While most of us wouldn’t actually believe that an energy drink could give you wings, others were a little more naive.
In Red Bull’s case, Benjamin Careathers, argued that, “such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable.”
Moral of the story, be careful what you promise to your customers.
Each customer who bought a Red Bull drink since 2002 is entitled to $10 in compensation. If you fall in that category, visit this site to learn more about how you can collect your $10 from Red Bull.