Feb 9, 2012
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Proper Website Design for Small Businesses
Fight to the Death
The Internet has brought tremendous opportunities for small businesses around the globe, allowing them too reach out to a more broad customer base. The big problem that comes along with this is the fact that every small business on planet earth wants their fair share. Each niche has its own competition. The key to success on the Internet for any small business is an attractive, user-friendly website design that stands out from the competition.
Find Common Ground with Your Web Design
Your unique website gives potential customers, employees, partners, and others a first impression about your company, its motive, and its professionalism. For example, look at MetLife.com. Met Life is definitely not a small busines, but we’ll use them as an example anyways. They obviously sell insurance, but do not conform to the robotic, bland web design that other insurance companies use on their websites.
The first thing you see on Met Life’s website is Snoopy and his gang running through a field with smiles on their faces. Below that, you see other images of Snoopy’s smiling face, along with other cartoon characters we know and love. What do you think this does for any potential customer? Well, if they’re a Charlie Brown fan, it sure pulls them a lot closer to purchasing life insurance from Met Life.
Snapshot of MetLife.com Homepage
What Met Life has done is found a way they can relate to potential customers by tapping into their childhood memories of watching cartoons. It’s genius, and it’s something that every small business should use as a model for their web design. We’re not saying you need to use cartoons to appeal to your potential customers, but we are saying that you need to find a way to draw them in and keep them interested in what you sell. That is something that an experienced small business web design service can help you with.
User-Friendly = Search Engine-Friendly
Every experienced small business web design service will tell you that proper web design is the art and science of grabbing someone’s attention, walking them through your business step by step so they can find the product or service they’re looking for, and then making it as easy as humanly possible for them to purchase that product or service.
If the customers love you, search engines will too. That’s the whole “secret” to the search engine algorithm: tell the truth and live up to your word.