The power of social media for your business

Jun 1, 2015

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Nowadays, the best way to reach consumers is through the internet. With the help of social media platforms like Facebook and Twitter, customers can keep up with a company’s latest news and innovations. Technology has made it easier for companies to interact with their customers and touch base with how they are doing.  Social media can help your business in countless ways, but today we want to focus on two factors on how to improve your social media presence: Brand Loyalty and a Rich Mobile Experience.

Brand Loyalty

Through social media, brands can interact with their customers in a matter of seconds. When customers are pleased with a product or service, the majority will resort on posting their opinion in a Facebook post or tweet. As a company, you need to be aware of the customers who are giving you attention online. Customers love it when they receive a retweet or a reply from a company. Not only does it show your customers that you care, but you are also willing to listen to their opinion.

Rich Mobile Experience


It’s astonishing how much we use our smart phones. With smart phones, many of us could do away with ever using a desktop/laptop again. Smart phones are portable, light and convenient. You need to make sure all of your social media content and online website can be viewed via a smartphone screen. Frankly, this is how the majority of people will be viewing your online content.

If you feel like your business needs assistance with its social media pages, please contact Innovation Simple. We believe in creating relevant content and gaining an organic following for our clients.

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