The Scoop on Infographics

Sep 10, 2013

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If you’ve been on the Internet even ten times in the past two years, you’ve probably seen an infographic. Infographics come in all colors and sizes, but you can usually recognize an infographic by its shape; it’s that long, vertical image that shares all sorts of data (including charts, maps, statistics, etc.) in a colorfully designed image. But why use an infographic? What happened to good old-fashioned databases?

I’ll tell you what happened. People realized that sharing data didn’t have to be boring. Infographics were created to share data visually that would probably not be read otherwise.

And so, we have the birth of the infographic—a visually-appealing way to share useful data to customers, clients, and everyone!

Infographics are successful for a number of reasons:

1. Infographics are very appealing to look at. Most infographics are designed by professional designers who know how to attract attention to their designs.

2. Infographics are quick. The word blurbs on an infographic hardly ever contain more than one sentence at a time. You can understand the purpose of an infographic in the first few seconds of glancing over it.

3. Infographics are incredibly relevant. You don’t deal with a lot of fluff in an infographic because an infographic is deliberately designed to keep your attention throughout the whole image.

And these are just a few of the reasons that infographics are very successful. If you don’t believe me, just take a look at this infographic on infographics and see for yourself! (And then hire us to make one for you!)

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