Twitter 101

Jun 6, 2014

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How To Tell Your Company’s Story in 140 Characters or Less

Business and marketing is nothing but a relationship. And successful businesses have successful relationships. Those relationships are with customers, investors, and even a business’s competitor. Most professional psychiatrists and counselors agree that communication is the key to a healthy and thriving relationship. If that’s really the case, then shouldn’t business owners have open and honest communication with their customers? If you answered yes to that question you’re right.

But hang on a second. Communication should always be a long conversation that covers every angle of the topic right? Nope. With technology getting faster and customers expect faster responses to their questions. And the faster a customer can get their answer, the happier they will be. That’s one of the benefits of using Twitter for your business. Each tweet only allows 140 characters, which forces you to cut out all the fluff out of your responses to the customer. But sometimes that can be a little hard when you have a lot to say. So here are some tips to help you get your message across in 140 characters or less.

Using Hash Tags

A hash tag will categorize your tweet into a subject. So if a customer searches #soda all the tweets that have the hashtag soda will show up in their feed. Using hashtags in your tweets can keep your message to your audience focused. For example, a tweet that is vague on it’s own because of the restricted word count will be made more clear with a hashtag.

Hash tags are also great for promotional or awareness campaigns. Especially if the campaign requires customer communication. They can use the hashtag you create in their tweets so you can follow the conversation.

Don’t Waste Time

If a customer tweets to your company don’t waste time by sending unneeded words and explanations in your tweet back to them. Chances are they just want their problem solved as fast as possible. So try to fit your answer in a single tweet. If you absolutely need to send more than what will fit in the 140 characters you can always send them a personal message.

Engage Your Followers

You don’t always have to post tweets about your company or product. In fact you really shouldn’t. The last thing you want is to have a self-conceited twitter page. It’s ok to stray from the beaten path to entertain your followers. Twitter is used as a pastime more than anything else. So give your followers something worth re-tweeting. If you can get your followers to start re-tweeting your tweets, chances are you’ll start getting more followers. Lastly, don’t be afraid to share your personality with your followers. It’s much easier to like a company or brand when there is a personality associated with your page.

Our most important tip: Have fun. It’s more than ok to let your hair down and step out of the perfectly professional box for 140 characters on Twitter. Just remember to keep it classy.

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