Jun 3, 2013
Finding the Balance
A picture paints a thousand words and, well, a thousand words can look like a heck of a lot to read on your web page; so, how do you know when the balance is right?
Pictures, images, logos, and photographs might be a great way to break up the web page, but you’ve got to make sure that the text is there to back them up and get the correct message across. The visual design is extremely important, but then again so is content.
Even the untrained eye can easily pick out a well designed web page and one which is comparatively poor, even if they don’t always know the reasons why.
Text is a particularly useful part of a website, not only does it get the message across with great content but it is also the major component when it comes to SEO. The text on your website plays a major part in the SEO rank, period. It doesn’t matter if you’ve got the most wonderful website in the world if nobody gets to see it. Think about that for a minute…
Graphics can also play a great part in website design. Great graphics can help to draw in the users and keep their attention. Clever use of graphics has been proven to increase page views. A visually well-balanced website is essential. Web pages without graphics are incredibly boring even if the text is interesting, witty, and descriptive. Text alone will not promote sufficient interest in any website.
Balance in Web Design
Balance is simply the equal distribution of the visual weight of a design occurring around what is known as a vertical axis. Simply put, it keeps our eyes happy if the visual weight on each side of the web page is equal–it’s a built in desire. If things aren’t balanced, we may become a little bit uncomfortable. The text, images, and any headings all have their own visual weight.
A web page that is well balanced between visual and text will be exciting your customers as it convinces them to use your product or service. A balanced website is not necessarily symmetrical and does not need to have the same type of layout on every single page – but it should create some sort of order and organization and help the reader to find all of the information they need from the page and interpret that information with the help of images and photographs.