Observe The 4 K's

Jul 28, 2008

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Writing content for advertisements is something that every business must do. Whether for a newspaper, a magazine, a radio ad, or online it is something business owners are constantly doing in their business.

There are some things that will help make your ad stand out like a bold headline or a box around your ad. Here are some things to keep in mind when putting together an effective advertisement.

These are called the 4 K’s. When you observe the 4 K’s it will let the prospect:

1) Know what the product is

2) Know what the product will do for them (benefits)

3) Know what they are getting (newsletter, free bonus, special report)

4) Know when they will get it (Immediately – check your e-mail)

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