Scott Christofferson You Don’t Have to Create Your Brand Alone The phrase “evangelism marketing” was coined by former Apple chief evangelist, Guy Kawasaki. For years since then companies have tried to let loyal customers create their brands for them and with the addition of social media in recent years – it’s working better than before. Because let’s be honest, the…
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By: Gaydon Leavitt Seeing is Believing In the midst of a super competitive marketplace, you have to have a CLEAR USP so that your target audience KNOWS exactly why and how you are different and how that unique contribution that you provide, will make a difference in THEIR life or business. The most effective way to communicate that USP is…
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By: Mike Green It’s All About Conversion Establishing a clear funnel for the visitors to your website is one of the trickest parts of effective web conversion. This doesn’t just apply to e-commerce websites, but also to those who are establishing themselves as thought leaders or service providers. One of the largest challenges as a web design company is harnessing…
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Scott Christofferson The Debate Do you think that multitasking is useful? Does it work for you? Many experts believe that it might be the most detrimental method to actually getting work done. It also greatly depends on what you call multitasking and the type of work that you’re doing. Many businesses have this very question about their marketing. Should they…
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By: Gaydon Leavitt Marketing: What is it? Some say, marketing is advertising – pretty much the same thing right? Some say that marketing is selling or they confuse the two. This old definition from just after the internet was created is also a great start to what marketing is but isn’t it confusing? Even after reading it, it sounds like…
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By: Mike Green Google’s Panda Update Pandas. Not something you’d typically think of when discussing a websites SEO efforts. In reality, it has everything to do with your website SEO. Of course I’m talking about the Google Algorithm update termed as Panda. Panda was first released in February of 2011 as a way to tighten the controls over those who…
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Scott Christofferson Conversion Rules Thought leadership is nice, reputation management is better, but the ultimate goal of providing quality content, searchable sites and digital marketing is to get clicks and conversions. Conversion is a natural result for sites with consistent traffic which is why driving traffic to your site is so important. More traffic means for conversion and more conversion…
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By: Gaydon Leavitt Exactly What I Needed I attend many networking events from Salt Lake City to St. George each month. Some are Chamber of Commerce lunches, some are Corporate Alliance breakfasts or lunches and some are just masterminds with multiple business owners wanting to get together and chat. One of the most powerful things I have gained from going…
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By: Gaydon Leavitt Trust the Website In the midst of a super competitive marketplace in nearly every niche online and offline, how do you vet and decide who to work with? Have you thought about your process? In my years choosing vendors and industries, I have learned a few things that have really helped my vet. The first and easiest…
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Scott Christofferson It Says So Much About You It may seem like a simple greeting or sign off but email salutations tell a lot about a person and their business. Especially since digital communication is often the first communication, they should not be taken lightly or ignored. Think about your day – how many emails have you sent already? Probably…
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