Nov 13, 2008
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When starting a business a person or a group of people have to put together a plan of action as to how the business is to grow. There are a lot of factors that have to be taken into consideration when building a business.
One of the most important factors is the expectations of where the business will be in certain amounts of time. The same goes for building businesses online and in search engine optimization. There are many different types of keywords and each of those words vary in competition.
If a company wants to rank well in the search engines for a keyword that is not highly competitive then it is easier have expectations that the company can get to the top of the search engine results page faster. If the keyword is much more competitive then it will take more work and more time to rank well for the keyword.
SEO is a highly relational industry where there are a lot of factors that are involved. Google is the main search engine and continually growing and taking up the market share. There are 200 factors in the algoritm that affect a pages ranking in the search results.
With that being said there are a lot of people who are being told by companies that they can guarantee high rankings in the search engines. I would be cautious of these type of companies because there are so many factors involved that they do not tell you.
People at Google could not guarantee your success and high rankings in Google because there are different departments that make up the algorithm. Think about it for a second. If Google had one department that solely controlled their massive search algorithm then they would be highly vulnerable.
If that department got hacked, if someone went postal so to speak, or if that department shut down unexpectedly then Google would be in a dire situation. There are also many different servers as well that store information, that is why depending on where you are located when you make a search it will pull back different results than it will sometimes for people in a different location.
So why am I saying all of this, it is because there are several search engines who all have different algorithms and within those algorithms there are many different pieces involved.
As you optimize a website for the search engines you must have realistic expectations when it comes to wanting to rank. For highly competitve words it will take more work than low competitive words.