Archive for the 'Search Engine Marketing' Category

Doing Business Right, Building SEO.

If you’re reading this blog, it’s likely that you have at least heard of SEO, and know of it’s importance in the world of business. SEO stands for search engine optimization and is an integral part of digital marketing. It is the process of maximizing the number of visitors to your website and  by ensuring that your website appears high…
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Profile on Top Marketing Professionals

What Makes a Great Marketer As our world continues to evolve, technology is becoming increasingly more important in the marketing of businesses large and small. This article is aimed at highlighting some of the best marketing professionals out there to get a better sense of what makes a successful marketer. We’ll start off with Jay Baer. Author of New York…
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Good Health = Good Business

Scott Christofferson World Health Day: April 7, 2014 Having good health – both mental and physical – is essential to running a successful business. As all of us take care of our minds and bodies we’ll not only be more prepared to operate our businesses but we’ll enjoy it a whole lot more along the way! Each year the World…
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LinkedIn: Go Big or Go Home

So you created a LinkedIn account—now what? With more than 260 million users, LinkedIn has grown to be one of the largest social platforms as of late. Professionals use it to stay connected and advance their networking, yet there are those that feel the pressure of creating one just because everyone around them is doing it. They tend to wonder…
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Blogging for Your Business

Scott Christofferson A Few Important Tips So you’ve decided that you want to start a blog on your business’ website? That’s great! Now it’s crucial that you focus on being consistent and writing great content. As I mentioned previously, it is crucial that you are consistent. Choose whether you’ll blog daily, weekly, bi-weekly, monthly, etc. and then stick to your…
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Google AdWords Demystified

Google AdWords is a headache to look at. The start up is enough to make a normal human-being claw at the computer screen in an attempt to escape. It’s not hard, it’s just a learned process. There are tons of tutorials and I won’t attempt to make another. To be quite frank, the tutorials make me more desperate than AdWords…
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5 SEO Trends Every Entrepreneur Needs to Know for 2014

If you are an entrepreneur that relies heavily on online presence, it is important that you take a look at the following trends to help you understand that the SEO landscape is changing. Effective SEO has three pillars. A good SEO strategy has three pillars to it: links, components, and social media. In the last year, people have noticed that…
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#1 in Google and in Good Shape: An Analogy

Reaching the top of Google’s search engine is a lot like losing weight. You can’t just hop into the gym twice a week for 20 minutes, lift weights, drink protein shakes, and expect to lose weight. Reaching rank #1 in Google requires patience. But you’re not worried about that. You’re a professional and you know that all good things take…
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Instagram #Hashtags for Everyday of the Week

For those who are Instagram users, I wanted to take a moment to go over the hashtags that have been popular and trending in the social media field for everyday of the week. Monday For those who dislike Mondays, #MondayBlues has over 80,000 posts on Instagram from those individuals who post things that show “this day sucks” – from spilled…
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Successful Marketing Strategy For Companies To Try

Incorporating successful marketing strategies for your business takes an innovative mind and thinking outside the box to effectively reach potential customers and meeting their needs. I have researched some solutions for companies to try in their marketing plans. 1. Infographics should have accurate information and be collaborated with experienced data journalists and a unique and informative story behind your infographic…
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