Jul 22, 2008
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One of the most important parts of doing seo for a website is to pay attention to the on-page factors.
The meta data and titles are extremely important. The titles of a web page have a big impact on the way a search engine will rank a page for a particular keyword phrase. The 3 major search engines vary in how many characters they include in their SERP’S.
A good parameter is to keep titles around 67- 72 as this is what the 3 somewhat list. It is a good idea to have the targeted keyword at the beginning of the title.
Also when writing titles you want to write it to where a person would be interested in clicking on the title. Studies show that users click on the titles that interest them most rather than the descriptions.