Keywords Frequency, Density, Proximity, Prominence

Jul 24, 2008

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When writing content for a website having keywords is essential. There are various things to keep in mind with keywords.

Frequency:

This is the amount of times a keyword is listed on a page. Generally the more keywords listed on a page means there is more relevance of that keyword on a page. Be careful not to over stuff the page with keywords. That is called keyword stuffing and is cheating the system.

Density:

This is the percentage of how many times your keyword is listed. The general parameters is between 2-8%.

Proximity:

This refers to keeping the keywords closer together. The tighter they are the better they will be indexed. For Example:

Having quality content is key to online success.

Content online must be quality to have online success.

If someone typed in “quality content” the first example would likely receive a higher rank.

Prominence:

This refers to where the keywords should be listed. Preferably in the title tag, meta tag, and the start of a web page.

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