Optimize Your Content Before You Post

Feb 28, 2013

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Scott Christofferson

Good Content is the Best Content

Good content marketing and writing for the Web takes some serious skill. Writing an interesting AND useful blog post is not easy. But you probably already know that.

Once you post the article your work has just begun. The way you disseminate your content has taken a lot (maybe even years) of research and development of solid relationships.


And don’t forget, it’s just as important to keep track of your reach and report on the effectiveness of your efforts. But I’m not here to talk about reporting. I want to talk about simple guidelines to follow before you click “post.”

The Essentials

1. A good headline is essential. Be descriptive – not just cute. People want to know what they can expect.

2. A good post is between 250 – 750 words. No more and no less.

3. Have a great picture. Pictures say a thousand words and they’re an attention grabber.

Make It Optimized

1. Keep your headline to 60 characters or fewer.

2. Within the body of your post include two to five additional links that connect to relevant material on external sites, as well as to the site on which you’re publishing. Every link in your post should not be to your site. Nor should they be solely to the site your post appears on.

3. Make sure that your subheads are also bolded and include a fair amount of keywords.

Great Content

1. Proofread, proofread, proofread. Grammatical errors are the first way to lose credibility.

2. A contraction or two will help your writing feel conversational – don’t you think?!

3. Pointless jargon . . avoid it like the plague. No one cares to hear it.

Keep these tips in mind when you’re creating content for the Web! We’ll all be glad you did.

What other guidelines do you follow?

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