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SEO is King

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Why SEO is Important to Your Brand SEO is a buzzword right now in the tech industry. Everyone says your business needs to have it, and everyone promises to get you to a better place financially with it. Is SEO all hype, or is it a key ingredient to business success? Honestly, a little bit of both. SEO, or search…
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5 SEO Trends Every Entrepreneur Needs to Know for 2014

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If you are an entrepreneur that relies heavily on online presence, it is important that you take a look at the following trends to help you understand that the SEO landscape is changing. Effective SEO has three pillars. A good SEO strategy has three pillars to it: links, components, and social media. In the last year, people have noticed that…
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New Years Is Here

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Scott Christofferson New Year’s Eve is upon us again. December 31st rolls around every year just like clock work. It’s now the time we should be focusing on New Year’s Resolutions including (but not limited to): breaking bad habits and forming good ones, losing weight, gaining muscle, starting businesses, writing books . . you know, just the works. All of…
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Visual vs.Text. Tips for Proper Balance!

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Scott Christofferson Give Them What They Want A good rule of thumb with marketing also happens to be the golden rule. “Do unto others as you would have them do unto you.” In less philosophical-speak: If it isn’t interesting to you, then it isn’t going to be interesting to other people. Many advertisers waste their time on posts that have…
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Optimize Your Content Before You Post

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Scott Christofferson Good Content is the Best Content Good content marketing and writing for the Web takes some serious skill. Writing an interesting AND useful blog post is not easy. But you probably already know that. Once you post the article your work has just begun. The way you disseminate your content has taken a lot (maybe even years) of…
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Expo: 10% Branding 90% Specific Niche Solution

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Recently, I read a LinkedIn inquiry seeking expertise in the creation of an Expo booth. I am sure many presenters have similar interests. Expos are amazing, noisy events proliferated with bright signs, moving parts, and a few sharply dressed reps. Looking at Expos holistically by purpose helps to successfully plan one. It’s simple. It’s all about clarity. Here are a…
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4 Ways to MakeYour Content Go Viral

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1. Offer Crazy Value When you decide to create content for your readers, you have to think, “What can I offer that will make them come back?” This is ultimately what creates your brand’s ‘super fans.’ Bottom line: If you are going to be creating content, make sure it has awesome value thrown in. Don’t just focus on SEO. Focus…
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