Performance Marketing Blog

The latest from the marketing managed team.

Innovation Simple Blog

Oct 23, 2013

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Giving it Away for Free

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There is a new trend in modern society – people give content away for free. Why? How can you make money if you give away your products and services for free? Is it possible to be lucrative and giving at the same time? Of course it is! We live in a day and age where watching music videos, television, and…
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Oct 22, 2013

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Halloween in Utah Valley

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In the last week and a half before Halloween, costumes are on everyone’s mind. Whether you are finishing putting your costume together or frantically thinking of ideas, it’s likely you’re spending a fair amount of time thinking about how you’ll dress up. So when you think about the hours that you’ve put or plan on putting into your costume, it…
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Oct 21, 2013

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Marketing Case Studies

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Jake Wixom Image Isn’t Everything… Or Is It? We all know that first impressions are important, and this is partly because they only come once. In business, a first impression is often all you get. A billboard alongside the freeway, a 30 second spot on TV, a small ad in a newspaper; we do a lot to carefully shape the…
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Oct 18, 2013

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How To Get More Twitter Followers

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When I first started using Twitter, I never thought how important it was to tweet daily and I never did figure out how to get followers. I always thought it was all about following other Twitter users and tweeting about various topics, hoping that someone would start following me. It never has turned out that way since I’ve used Twitter…
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Oct 18, 2013

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How To Get More Twitter Followers

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When I first started using Twitter, I never thought how important it was to tweet daily and I never did figure out how to get followers. I always thought it was all about following other Twitter users and tweeting about various topics, hoping that someone would start following me. It never has turned out that way since I’ve used Twitter…
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Oct 17, 2013

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Four Website Mistakes Your Business May Be Making

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Tyler Carter Is Your Website Working? In today’s economy a website is essential to staying relevant and profitable for most businesses. But simply having a website does not guarantee any amount of success, especially if that website is poorly constructed. There are many ways to mess up a website, but the pitfalls below are common mistakes to make sure you…
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Oct 16, 2013

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Ski Utah

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Utah is a ski junkie’s goldmine. I use that term endearingly being a ski junkie myself. Every October “the bug” bites a skiers heart and he begins to dream of the slopes. The bug bit me back in June. I have been doing research on various ski resorts and would like to share my research with you. If you are…
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Oct 15, 2013

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Developing a Social Culture for Your Company

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According to an article published today by Forbes magazine, including your employees in your social media marketing could be your best move. Up until now many companies have kept their employees from participating in social marketing for fear that they would misbehave (which unfortunately has been the case for some big companies). The fear that employees would speak poorly or…
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Oct 14, 2013

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Status of the Provo Music Scene

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Jake Wixom Provo on the Rise Over the past few years, Provo has stepped out of the shadows and into the spotlight of legendary music cities. San Francisco helped bring about the reign of rock legends like Jimi Hendrix. Detroit gave us Motown. New Orleans will forever be known as the birthplace of jazz. Nashville, Seattle, Austin… Each one of…
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Oct 11, 2013

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The Importance of Hashtags in Social Media

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Why do we use hashtags in our social media conversations or even to the extreme of in our daily conversations with friends? In August 2007, a year and half later after Twitter emerged into the social media scene, Chris Messina proposed the use of the hashtag. The first tweet with a hashtag that Messina sent out was “how do you…
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