Innovation Simple Blog

Scott Christofferson Conversion Rules Thought leadership is nice, reputation management is better, but the ultimate goal of providing quality content, searchable sites and digital marketing is to get clicks and conversions. Conversion is a natural result for sites with consistent traffic which is why driving traffic to your site is so important. More traffic means for conversion and more conversion…
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By: Gaydon Leavitt Exactly What I Needed I attend many networking events from Salt Lake City to St. George each month. Some are Chamber of Commerce lunches, some are Corporate Alliance breakfasts or lunches and some are just masterminds with multiple business owners wanting to get together and chat. One of the most powerful things I have gained from going…
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By: Gaydon Leavitt Trust the Website In the midst of a super competitive marketplace in nearly every niche online and offline, how do you vet and decide who to work with? Have you thought about your process? In my years choosing vendors and industries, I have learned a few things that have really helped my vet. The first and easiest…
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Scott Christofferson It Says So Much About You It may seem like a simple greeting or sign off but email salutations tell a lot about a person and their business. Especially since digital communication is often the first communication, they should not be taken lightly or ignored. Think about your day – how many emails have you sent already? Probably…
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By: Mike Green Cart Before the Horse Many new businesses fall into the “cart before the horse” mentality by taking on too much too fast. When this happens they attract the wrong type of buyers for the stage of business they are at. Either the products are not fully developed yet, or the pricing model is undefined. This creates a…
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By: Gaydon Leavitt A Guiding Constant We feel that a model that guides your approach to marketing is extremely important. It serves as a Bible (so to speak) for the approach the company takes, the ideas that you espouse, and affects the culture for all staff members. What do you espouse? Do you have a model that you work from?…
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Scott Christofferson Good Content is the Best Content Good content marketing and writing for the Web takes some serious skill. Writing an interesting AND useful blog post is not easy. But you probably already know that. Once you post the article your work has just begun. The way you disseminate your content has taken a lot (maybe even years) of…
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By: Mike Green Choosing a SEO Partner That title makes this sound like a SEO dating website blog post. The reality is that choosing a Search Engine Optimization partner for your business is much like choosing a partner in life. One must tests your potential partner’s theology to be sure it matches your own. In the world of online marketing,…
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Scott Christofferson Listen Up Being a good listener is essential to being an effective leader. And if you’re a business owner, marketing professional or sales person it’s really important. People want to be heard. They want to know that you know what they really want deep down inside. The only downside is that many times people don’t say exactly what…
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By: Gaydon Leavitt Lead Flow = Insurance Nothing is more important in business than knowing that your business is in a strong financial position and poised to do what you want in terms of growth, milestones and goals. If I was a betting man, I would bank on leads every time over any other thing in business. Quality, predictable and…
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