Innovation Simple Blog

Google+ | What’s All the Hype? Google vs. Facebook It’s about time that Google, emperor of the Internet, took on Facebook. Google+ has been producing some great attention in the social media world with around a million users signing up in about five minutes. Some may feel that it’s the exact same thing as Facebook, but Google+ is something different…
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The Importance of SEO for Utah Businesses A Simple Definition of SEO SEO (search engine optimization) is a method of marketing that caters to search engines such as Google, Bing, and Yahoo!. People go to Google to find answers to every question on earth. In turn, Google does its very best to answer those questions as closely as possible. For…
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Google Goes Social with Search plus Your World Google Keeps Getting Better and Better Google is almost a part of our DNA. We use it so much because it usually provides exactly what we’re looking for. What Google has never before implemented into its algorithm, until now, is a more “personal” touch. For example, if I were to search for…
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Pay-Per-Click Versus Search Engine Optimization What Are PPC and SEO? Two search engine marketing strategies for generating visits from search engine users include PPC (pay-per click) and SEO (search engine optimization). The SEO strategy can enable a website to rank well for selected search queries within the main search results. PPC advertising is used to drive targeted traffic to the…
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2012: Search n Social Mashable Business published a great article with an Infographic from M Booth and Beyond. *Infographic courtesy of M Booth and Beyond Ramifications for 2012 This trend is not new. Forester Research predicted the internet and interactive media to dominate all forms of marketing in business by 2012 – and here we are. This year looks to…
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Innovative Web Design for Utah Businesses Today’s Competitive Online World If you are a business in Utah and have any knowledge of today’s competitive online world, you will agree that owning your own distinct website that stands out from the crowd is imperative for the stability and soundness of your business. Any astute businessperson wishing to make his or her…
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Advantages of Embedding Videos to Your Website Why Use Videos on Your Website You know how people say, “A picture says a thousand words?” Well a video says 10,000. Using videos on your website can greatly enhance the consumer experience. It’s a new Internet age, and with it comes a mass of video-rich websites. It seems as if everyone is…
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Going Local with SEO | Dominate Your Region Defining Geographic-based SEO Geographic based SEO is the method of targeting website content towards very specific geographic regions. Explanation of Local SEO Are you optimizing your website for a specific country, state, or city? This is called geographical targeting. For example, if you design logos locally for people in New York City,…
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WordPress Plugins to Help With SEO With the numbers of existing blogs surpassing 120 million, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries. Today, WordPress has become one…
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Internet Marketing | The Way of the Future What is Internet Marketing? With the rise in the number of people who are using the Internet, new marketing channels have opened up, making way for more cost effective lead generation strategies. The Internet has become an increasingly important influence on the lives of everyday people, in some ways even overtaking television…
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