Socrates. Ever heard of him? If you haven’t heard of him maybe you’ve heard of his student Plato? Maybe Plato’s student Aristotle? If you haven’t heard of any of them it doesn’t matter, what they said then still applies now. Socrates had a method of teaching, creatively named the “Socratic Method.” It included a few simple steps in order to…
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By: Gaydon Leavitt 2012 WAS A Growth Year WOW – what a year 2012 was. I look back and think of so much progress the US made in some industries yet I also see the stagnant nature of other industries that just can’t seem to rebound. It is in this spirit that I share just a few thoughts. Just a…
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Scott Christofferson Be Creative You are a creator. You can create positive change within your company. No matter where your work space is – the corner office, a cubicle or the supply closet – you’re still a creator. You may not be a traditional artist but you’re creative and therefore a creator. Your job is to inspire people and help…
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By: Micheal Green My Big Prediction I’ve never been big on making predictions. However, I feel confident enough about this next statement to put my name and reputation on the line: Small, niche based local businesses will dominate online search results in the next few years and will lead our economy to robust growth. In a world of stuff-marts and…
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Ian Ray It’s About Who You Know Building a lasting relationship with someone can be challenging. Some people make it easy, by being friends with everyone they meet. In business, it’s the same when trying to gain clients and build a relationship with the community or other businesses. There are four things I will go over about how other people…
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By: Mike Green The Hard Decision Staring back at me from across my desk sat a very capable, competent, prospective new hire for our company. There was only one problem. I knew she wasn’t right for the position we were trying to fill. As much as I wanted to make her an offer, I knew that it would not bring…
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Scott Christofferson You Need Quality Writing Writing is king. Good content equals loyal followers, work you’re proud of, better online rankings, and the list goes on. So what’s your source of writing skills? Mine is reading. I read, read, read. Blogs, newspapers, books, advertisements. When you read, you learn to write. The best writers read a lot. And I only…
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Scott Christofferson The Debate Do you think that multitasking is useful? Does it work for you? Many experts believe that it might be the most detrimental method to actually getting work done. It also greatly depends on what you call multitasking and the type of work that you’re doing. Many businesses have this very question about their marketing. Should they…
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By: Gaydon Leavitt Trust the Website In the midst of a super competitive marketplace in nearly every niche online and offline, how do you vet and decide who to work with? Have you thought about your process? In my years choosing vendors and industries, I have learned a few things that have really helped my vet. The first and easiest…
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Scott Christofferson It Says So Much About You It may seem like a simple greeting or sign off but email salutations tell a lot about a person and their business. Especially since digital communication is often the first communication, they should not be taken lightly or ignored. Think about your day – how many emails have you sent already? Probably…
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