Archive for the 'Social Media' Category

Millennials and the Social Media World

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Jonathan Rose Millennials: Also known as Generation Y, is the demographic term used to identify the generation following Generation X. Although there are no precise dates for start or end, commentators use birthdates from the early 1980s to the early 2000s to describe Millennials. A Generation Born Online Did you know over 68% of Millennials get their news from social…
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The Snapchat Obsession

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Jonathan Rose What is Snapchat? Any teenager can tell you about the fun and hilarious new app designed for smart phones that has swept the nation with its popularity. The app allows users to send pictures to friends for a limited amount of viewing time (10 seconds or less). After the viewing time is up the picture is permanently deleted…
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Motivations Behind Social Media Posts

As social media and online engagement between friends and family increase, the type of content we share among each other has molded into several different categories. With so many topics, articles and YouTube videos on the Internet, what drives an individual to share particular content with someone else? Here are some types of posts and content that we may be…
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The Effects of Social Media in Communication

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There has been the debate of whether social media usage has taken over how we communicate with others and if it has degraded our interpersonal communication skills such as face-to-face communication between friends and loved ones. I recently read a blog article from Forbes about whether social media is ruining real communication in our world today. I found some intriguing…
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The Problem of Social Media

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Being Aware We spend a lot of time talking about the good parts of technology, and even more specifically, social media. Equally important; however, are the disadvantages and problems that come with social media. Being aware of the stereotypes and pitfalls can give you a greater edge on the competition. There seems to be two main schools of thought when…
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Why Relationship Marketing is Essential for Your Social Media Presence

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In the social media world, building a relationship with your fan base or customer pool is important to engage and inform them of news, updates or fun facts about your business. There are some things to do to create great relationship marketing with those you are targeting in your business. Here are a few. Create Awareness Creating awareness of your…
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The Different Features of HootSuite, SocialOomph, and Tweetdeck

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Jake Wixom Get Organized About It! Social media marketing has become almost vital to a business’s success, especially now that so many people are on Facebook, Twitter, Google Plus, and other social media sites. With these sites becoming so popular, it’s no surprise that some third-party sites and programs have also become popular. In addition to allowing you to post…
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Sports and Social Media: How It’s Changed the Way We View Sports These Days

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Jake Wixom Get in the Game Social media seems to have changed the way a lot of things are done and viewed. Marketing, for example, will never be the same. Neither will taking to friends—no one writes actual letters anymore, and some people have even stopped calling each other in favor of chatting on Facebook. Social media has even affected…
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