Twitter is a fast paced social media platform that is important for not only staying up to date with what is going on in your own “twitterverse” but, it is also hugely important for businesses who are trying to get news out to a lot of people very quickly. That being the case, you can see why it is so…
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In a lot of ways Social Media makes sense. You have an almost limitless potential for people to see your business and brand online. But there are some platforms that businesses undervalue when it comes to social media. Facebook, Twitter and LinkedIn are all “no brainers” when it comes to social media platforms that your company should be present on,…
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Keeping up with all the changes and updates of several social media platforms at a time can be a drag, but here at Innovation Simple we are all about making your life easier. We’ve put together some key information to make the best out of your company’s social media pages.Did you know that posts that include an image are 87%…
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…maybe if your mouth is big enough! Ask most local businesses what their primary form of marketing is an at some point in the conversation “word of mouth” will come up. For years word of mouth marketing was talked about as the key to any successful business. But as the world changes and technology advances, word of mouth marketing won’t…
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Why Should You Choose Innovation Simple? In today’s world there are many options for businesses owners when it comes to hiring outside support. Innovation Simple strives to be the premier choice for all of your marketing needs. We have been able to position ourselves so well because we deliver on the promises that we make to our clients. What are…
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How to Maximize Your Efforts We have the secret to advertising success! When is the best time of year to advertise you ask? Well, the best time is every time. It’s every day, all year long. An effective advertising campaign has a long expected lifespan. So while it’s difficult to really pinpoint a day or place or time that is…
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Some Noteworthy Campaigns Guerilla Marketing is a more diverse and specialized form of advertising, a surprise in the dark that often delights the media and customer world. With customers being inundated constantly with advertising, brands with something different are often the ones to be noticed. It also allows the company or brand to become more experiential, and therefore more relatable….
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A Focus on Companies that Market in the Summer Well, summer is wrapping up. Besides feelings of despair and mild depression after kissing the sun goodbye, there is also a bit of reflection on the summer’s exploits. Summer drives a tremendous consumer market for everything from pool products to trips to summer events. Savvy brands have a fine-tuned strategy for…
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What’s a Marketing Superstar? There’s a lot of misnomers about what it takes to be successful at marketing. Some companies throw money at the problem, some outsource to specialized firms and others pretend their marketing doesn’t need any help at all. If you fall into that last category, I invite you to reconsider. For marketing to be successful it needs…
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Of Engineers and Artists I’ve said it at least a hundred times. The key to branding is to create a message. You want to give your audience an image and cause–a banner that they can wave overhead as the rest of the troops gather. You want to give them something they can identify with That is EXACTLY what Sony has…
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