There are two prevailing schools of experience when it comes to technology: digital immigrants and digital natives. This post addresses who each one is, and how it applies to your business and digital needs. Digital Immigrant This group consists of anyone who can remember life without the Internet and other similar technologies. You’re looking at the early 90s and backwards….
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Personification Ever heard of it? Think all the way back to your high school English class. The dictionary defines it as “the attribution of human nature or character to animals, inanimate objects, or abstract notions.” So what does that have to do with your business? Well…everything. Before social media a business was just a building with four walls. With social…
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To reap increased profits from your website, one of the most crucial things you need to manage is to track ways to increase conversions. In internet marketing terms, conversion is when visitors to your site execute whatever action you’re hoping for, such as signing up for your newsletter, communicating with you for a quote or buying your product. Continue Reading »
In this article we will talk about doing research about your website to find the things you don’t and do want to be known for when it comes to keywords in search engines. We will use the example of Zion Vacation, found at Continue Reading »
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