Archive for the 'Web Tips' Category

Doing Business Right, Building SEO.

If you’re reading this blog, it’s likely that you have at least heard of SEO, and know of it’s importance in the world of business. SEO stands for search engine optimization and is an integral part of digital marketing. It is the process of maximizing the number of visitors to your website and  by ensuring that your website appears high…
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How to Use Instagram Hashtags to Help Grow Your Business

Instagram is quickly becoming one of the best social media platforms for sharing your content. It is a nice visual platform that your business can use to showcase products, services and goods that it has to offer the world. But, if you are trying to start your brand’s Instagram account, it can be kind of difficult to get a following…
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5 Ways to Improve Your Tweeting

Twitter is a fast paced social media platform that is important for not only staying up to date with what is going on in your own “twitterverse” but, it is also hugely important for businesses who are trying to get news out to a lot of people very quickly. That being the case, you can see why it is so…
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The Magic Words on Social Media

Please and thank you should not be the only magic words in your “marketing dictionary”. Marketing and social media go hand in hand, which means words are incredibly important for all marketing techniques and material.At Innovation Simple, we love to share our knowledge with our clients and readers to help them and their businesses grow. Using the right words for…
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Social Media Cheat Sheets for your Business

Keeping up with all the changes and updates of several social media platforms at a time can be a drag, but here at Innovation Simple we are all about making your life easier. We’ve put together some key information to make the best out of your company’s social media pages.Did you know that posts that include an image are 87%…
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Crucial Pages To Include On Your Website

You Won’t Want To Leave These Pages Off Your Website Did you know that a website can make the largest impact on your pool of potential clients? When customers are searching for a specific service or product, they are brought to a website. And if the website is disorganized or unappealing, the customer will quickly hit the back button and…
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Applying Our Marketing Strategy to Your Company

Published under Web Tips,Client Training,General Marketing,Free Tools on

Helping increasing your potential for success. In successful businesses strategy is everything. Strategy is defined as a plan of action or policy designed to achieve a major or overall aim. This seems like a pretty straightforward explanation but all too often this little detail is skipped over. This might be exactly why the SBA reports that over 50% of small…
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Conversion Rate Optimization (CRO)

What is it, Why does it matter, How do I do it? The goal of all marketing is to turn potential customers into paying customers, it’s that easy! But when it comes down to it the process of turning potential customers into paying customers is much easier said than done. That’s where Conversion Rate Optimization (CRO) comes into play. Simply…
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